The $45.85 billion global fragrance market is showing no signs of slowing down, and with that flourishing growth comes the search for the correct venues to display and sell products. More than any other beauty product, perfumes best sell themselves through direct physical contact—unless you ask the legions of #perfumetok followers who are happy to snap up their favorite influencer recommendations as blind buys. For those shopping in-store, a curated selection and personalized recommendations can make all the difference for deciphering the vast seas of product.As far as stand-alone boutiques go, Maison Margiela’s futuristic high-tech space for encountering its Replica series in Singapore and Amouage’s luxurious flagship in Muscat showcase the vast potential of turning shelves and display stands into a complete company cosmos. Global travel retailer Dufry is injecting luxury into the duty-free space, while Target is reinventing fragrance at mass. But what about the multi-brand, independent boutique?Especially in the artisan category of fragrance—where narratives, inspirations, and unconventional ingredient pairings often take priority over snapping up the bestseller of the month—a thoughtful brick-and-mortar experience is paramount. Whether it's passionate sales staff or AI-driven fragrance matchmakers, a host of independent boutiques are helping fragrance connoisseurs find their next fragrance to be. BeautyMatter rounds up the niche fragrance retailers that have waded through the tricky waters of pandemic shutdowns to now offer eager noses the opportunity to drown themselves in fragrance test strips with reckless abandon.